ELUMEN PLAY semi permanent hair color oxidant-free #violet 120 ml

Goldwell ELUMEN PLAY Violet Semi-Permanent Hair Color Intense, vibrant color without oxidants. Discover the revolutionary Goldwell ELUMEN PLAY semi-permanent hair color in the striking Violet shade. This 120ml bottle offers a unique color experience without the damaging effects of ammonia and oxidants. The formula, with high-quality acidic pigments, works physically, not chemically, with a pH of 2.5. This ensures a gentler treatment for the hair, leaving it healthy and shiny, even after repeated washing. The intense, vibrant violet color is the result of a clever pigment technology that provides brilliant internal illumination. Your hair radiates from within. Outstanding color stability and shine. Experience the long-lasting intensity of ELUMEN PLAY. The color retains its brilliant violet hue, even after ten washes. This is unlike many other semi-permanent colors that fade quickly. The formula is specially designed to maintain and enhance your hair’s natural shine for a healthy, radiant look.

A unique application for a unique color

The application of Goldwell ELUMEN PLAY is just as unique as the result. The acidic formula gently penetrates the hair cuticle without damaging it. This not only ensures long-lasting color but also optimally preserves hair quality. The end result is a stunningly shiny and intense violet color that perfectly matches your unique style. Enjoy the luxurious experience and the beautiful result of ELUMEN PLAY Violet.

A touch of professionalism at home

Goldwell ELUMEN PLAY Violet is specially developed to give you the high-quality experience of professional salon color at home. With its concentrated pigments and easy application, you are guaranteed a professional result without the high salon costs. Enjoy the convenience of a DIY hair makeover with high-quality salon results. Let your hair shine in a captivating, intense violet color and discover the difference with Goldwell ELUMEN PLAY.