ECOTECH COLOR natural color #10.1 ash patinum

I.c.o.n. ECOTECH COLOR Natural Color #101 Ash Platinum

A revolutionary, natural hair color

Discover I.c.o.n. ECOTECH COLOR Natural Color #101 Ash Platinum, a permanent hair color that is uncompromising in its care for both your hair and the environment. This ammonia- and PPD-free formula, composed of no less than 90% plant-based ingredients, guarantees perfect gray coverage with a radiant, long-lasting, and natural ash platinum color result. Pamper your hair with the gentle and moisturizing effects of aloe vera, chamomile, panthenol, and sage, supplemented with the nourishing properties of sunflower and olive oils.

The power of nature, for your hair

We believe in the power of natural ingredients. That is why our ECOTECH COLOR formula has been developed with respect for nature and your hair. The carefully selected plant-based components ensure optimal hydration and protection of your hair structure. The antioxidants in the formula fight free radicals and promote healthy hair growth, while aloe vera and chamomile soothe sensitive scalps. Enjoy intense, rich color without weighing your hair down.

Healthy hair, from within

With I.c.o.n. ECOTECH COLOR Natural Color #101 Ash Platinum, you’re investing in the health of your hair. The rich formula, packed with natural oils and extracts, nourishes hair from within, repairs damaged hair structures, and strengthens your hair, leaving it bouncy, shiny, and healthy-looking. The patented technology ensures long-lasting color vibrancy and color vibrancy while protecting your hair from harmful environmental influences. This hair dye has a fresh, pleasant scent—not harsh or chemical-based.

Sustainable and ethically responsible

At I.c.o.n., we take our responsibility for people and the environment seriously. Our ECOTECH COLOR line is not only free of harmful chemicals like ammonia and PPD, but is also cruelty-free and made with respect for the environment. The packaging is optimized for a minimal environmental footprint, in line with our vision of a more sustainable future. Choose I.c.o.n. and contribute to a healthier world.

A Shiny Finish

Experience the incredible shine of I.c.o.n. ECOTECH COLOR Natural Color #101 Ash Platinum. This natural ash platinum shade makes your hair shine and gives it a deep, rich color that perfectly matches current fashion trends. This permanent hair color provides full coverage for gray hair, with a result that lasts. The combination of carefully selected ingredients ensures a vibrant, radiant color with a natural look.