IZUMI TONIC strengthening energizing water 150 ml

IZUMI TONIC Your essential boost for vitality An energizing toner designed to fortify, enriched with rice water and ceramide, featuring a lightweight, watery consistency that caters to sensitive scalps while providing robust anti-breakage support. Suitable for all hair types, Izumi Tonic draws inspiration from the Japanese hair care tradition known as “yu-su-ru,” which involves soaking hair in rice water. This age-old beauty ritual allowed Japanese women to cultivate long, healthy, and strong hair. ENVIRONMENTAL RESPONSIBILITY Shu Uemura showcases its dedication to sustainability through the primary ingredient of this toner—rice water. This rice is cultivated sustainably, with ducks playing a crucial role in an organic farming method in Japan, creating a harmonious relationship between the birds and the crops. Rice has remarkable properties to repair damaged hair and enhance moisture, elasticity, and permeability, resulting in the extraction of high-quality polished rice. Furthermore, the toner’s packaging reflects its eco-conscious ethos; made from 95% recycled plastic, it comes in a white recyclable box adorned with environmentally friendly ink. A noteworthy packaging feature is that by detaching the sprayer, the bottle becomes recyclable as well.