INOA no ammonia permanent color #8.31 60 gr

INOA No Ammonia Permanent Color #831 60 gr

Revolutionary ammonia-free hair color from L’Oréal Professionnel Paris

Discover INOA, the revolutionary ammonia-free permanent hair color from L’Oréal Professionnel Paris. Experience the luxury of a hair color treatment that harnesses the power of oil for optimal and personalized color, thanks to innovative technology. Twelve years after its initial launch, INOA presents an improved formula, a fresh design, and an advanced professional diagnostic method.

Unique ODS Technology for Superior Results

The innovative formula is based on an exclusive patented technology, the Oil Delivery System (ODS). This unique system uses a concentrated blend of 60% oils to effectively anchor pigments in the hair. With the latest INOA, professionals can achieve even better results, including:

Exceptional gray coverage

INOA guarantees complete gray coverage of up to 100%, for perfectly even color.

Deeply intense and vibrant color

Achieve vibrant and intense color that shines and comes into its own. The rich pigments ensure intense, long-lasting color.

Improved hair quality and shine

Experience noticeably healthier hair with an increase in shine of up to 48%* compared to previous formulations. The oil-based formula nourishes and conditions hair during the coloring process.

Vegan and sustainable formula

INOA is a vegan formula** free from animal ingredients or derivatives, and the packaging is sustainably designed with 95% recycled aluminum. The packaging design has also been updated and exudes luxury.

Improved manageability and easy mixing

The improved formula ensures easier mixing and application, for a smooth and professional experience. Hair is easier to manage after coloring, thanks to a smoother and more flexible result.

INOA iD Diagnostic Tool

Take advantage of the innovative diagnostic feature in the Style My Hair Pro app: INOA [iD]. This tool helps you select the right hair color and ensures a result perfectly tailored to your hair. Simply scan the QR code on the packaging for access to this and other helpful information.

Simplify the selection process with INOA

With the updated INOA formula, you get the most optimal results with easy and convenient application. From the comfort of your own home, you can easily find information that is personally relevant to you via the QR code.

* Instrumental tests compared to previous formulations. **Vegan formula: free from animal ingredients or derivatives.