INOA no ammonia permanent color #7.44 60 gr

INOA no ammonia permanent color #744 60 gr

Revolutionary ammonia-free hair color

INOA by L’ORÉAL PROFESSIONNEL PARIS is a revolutionary ammonia-free permanent hair color. This luxurious color harnesses the power of oil and offers a tailor-made approach through innovative technology. Twelve years after its introduction, INOA presents a new formula, fresh branding, and an improved professional diagnostic approach. The refined formula delivers impressive results, such as complete gray coverage of up to 100%. The rich pigments provide vibrant and striking color, a significant improvement in hair quality, and 48% more shine compared to the previous formula. Furthermore, the formula is vegan and contains no animal ingredients or derivatives. The hair is not only colored, but also feels silky soft and is easier to style.

Improved technology and packaging

The innovative formula features the patented Oil Delivery System (ODS) technology. This unique system uses a concentrated blend of 60% oils to effectively embed pigments into the hair. This results in deep, long-lasting color and a healthier appearance. The improved mixing process simplifies the application process for professionals. The packaging has also been sustainably improved. The new tubes are made from 95% recycled aluminum, and each tube includes a QR code for access to educational resources and online support. All of this contributes to an optimal customer experience and minimizes the environmental footprint.

Color 744: A Rich, Warm Shade

INOA #744 is a beautiful hair color with rich, warm undertones. While the exact shade can vary slightly depending on hair type, it’s generally a perfect color for those who want a warm, chestnut brown with subtle copper highlights. It’s a versatile color that suits a variety of skin tones. With INOA’s intense pigmentation, you can achieve a deep and radiant color. This beautiful shade adds depth and shine to your hair. Professional Diagnostic App In addition to the improved formula and packaging, INOA is now introducing a diagnostic feature in the Style My Hair Pro app: INOA [iD]. This tool helps professionals determine the ideal hair color for each client based on their hair type, hair color, and skin tone. It’s a perfect combination of technology and expertise for the best results. This ensures the optimal client-specific color solution, giving you the perfect color that perfectly matches your personal wishes and the condition of your hair. Thanks to INOA’s improved technology, you’ll experience not only the desired color but also optimal protection for your hair, for a healthy and radiant result. This contributes to a professional experience and reliable service.