INOA no ammonia permanent color #7.43 60 gr

INOA Ammonia-Free Permanent Hair Color 743 60g

Revolutionary Ammonia-Free Hair Color

INOA by L’Oréal Professionnel Paris is a revolutionary permanent hair color that is completely ammonia-free. This luxurious color is based on innovative technology that harnesses the power of oil for optimal results. Twelve years after its initial launch, the formula has been updated with an improved composition, a modern design, and a renewed professional diagnostic approach via the Style My Hair Pro app. The new INOA ensures an exceptionally shiny and healthy result. Ease of use has been improved with a streamlined mixing process, making application faster and easier.

The Power of the Oil Delivery System (ODS)

The innovative formula uses the patented Oil Delivery System (ODS). This system contains a concentrated blend of 60% oils, which optimally anchors the pigments in the hair for intense and vibrant color that lasts. These oils nourish hair from within and noticeably improve hair quality, leaving it shiny, healthy, and strong. The result? Complete gray coverage (up to 100%), intense and vibrant color, an astonishing 48% more shine than previous formulas (according to internal tests), and a silky, smooth hairstyle.

Outstanding performance and sustainable design

INOA not only delivers optimal results but also excels in sustainability. The packaging is made from 95% recycled aluminum. Each package includes a QR code that provides access to educational resources and more information on color-treated hair application and care. This sustainable approach perfectly matches the luxurious character of INOA, a premium product from L’Oréal Professionnel. The refined design reflects the care put into both the formula and the environmentally conscious production process.

Enhanced digital experience with INOA [iD]

Experience the innovative benefits of the Style My Hair Pro app with the integrated INOA [iD] feature. This diagnostic tool offers a personalized approach with tailored color and care advice, tailored to your specific hair type and desired look. Receive professional advice to get the best results from your INOA hair color and optimally care for your hair. Vegan and Professional The INOA formula is vegan; free from animal ingredients or derivatives. This underscores L’Oréal Professionnel’s commitment to both high-performance and ethically responsible production processes. The 7.43 shade (a warm blonde-brown) delivers beautiful and lifelike results. The 60-gram size is ideal for professional treatments. The optimized formula and streamlined application process result in a time-efficient and high-quality treatment, perfect for hairdressers and for home use under professional supervision. This product demonstrates L’Oréal Professionnel’s innovative strength and continued commitment to sustainable products and high-quality professional hair care.