INOA no ammonia permanent color #7.31 60 gr

INOA Ammonia-Free Permanent Hair Color 731 60g

Revolutionary hair color technology from L’ORÉAL PROFESSIONNEL PARIS

Discover INOA, the revolutionary ammonia-free permanent hair color from L’ORÉAL PROFESSIONNEL PARIS. Improved after twelve years with a new formula, a fresh look, and a renewed professional diagnostic approach. Experience unprecedented results thanks to the power of oil, at the heart of this innovative color system. This ensures optimal gray coverage, a healthy look, and a brilliant shine. The 60-gram tube is perfect for one full color application, depending on the length and thickness of your hair.

The Power of the Oil Delivery System (ODS)

INOA’s patented Oil Delivery System (ODS) is the key to success. This unique system uses a concentrated blend of 60% oils to anchor the pigments deep within the hair shaft. This results in rich, deep color with unparalleled shine. The improved formula now offers even better gray coverage (up to 100%), more vibrant and intense colors, improved hair quality, and an astonishing 48% shine boost. Mixing is simplified, and the result? Silky-soft hair that is easy to style. The rich texture ensures even distribution and prevents smudging.

Excellent results that speak for themselves:

Perfect gray coverage of up to 100%

INOA guarantees seamless, complete gray coverage for a natural and even result. No patchy patches or unwanted contrasts. Your hair looks as if it naturally has this beautiful color.

Vibrant and intense colors with long-lasting hold

Enjoy rich, vibrant and intense colors that last a long time, without damage. The color stays intense for longer, so you can enjoy your new hair color for longer.

Improved hair quality and a shiny finish

The oil-based formula is gentle on your hair. The hair feels soft after the treatment, and shines up to 48% more than before. The color looks radiant in the light.

Vegan formula for a conscious choice

INOA is a vegan formula, free from animal ingredients and derivatives. A responsible and ethical choice for you and the environment.

Improved handling and mixing process for professional results

The improved mixing process makes application easier and more efficient, both for professional use in a salon and for home use. The creamy consistency makes it easy to apply and distribute.

Sustainable and luxurious packaging

INOA packaging is stylish and sustainable. The tubes are made of 95% recycled aluminum. An included QR code provides access to educational resources and professional tips for optimal results. The package has a luxurious feel, and the tubes are easy to reuse or recycle.

INOA [iD] Diagnostics for a Perfectly Matched Color

Use the advanced INOA [iD] diagnostic tool in the Style My Hair Pro app (app sold separately). This tool helps you choose the right hair color and treatment for optimal results. This helps prevent any unwanted side effects and ensures a perfect color match for you.

Color 731: Light Blonde Golden Beige

INOA #731 is a light blonde, golden beige shade with warm undertones. This elegant and subtle color suits a wide range of skin tones and gives your hair a natural and fresh look. The color is bright, shiny, and has a natural effect without unnatural reflections. It retains its vibrant color longer than other comparable colors. This light blonde shade subtly adds volume to the hair, making it look full and healthy.