INOA no ammonia permanent color #7.3 60 gr

INOA Ammonia-Free Permanent Hair Color 73 60g

Revolutionary hair color from L’Oréal Professionnel Paris

Experience the luxury and convenience of INOA, the revolutionary ammonia-free permanent hair color from L’Oréal Professionnel Paris. A top seller for twelve years, now better than ever with a new formula, a fresh design, and an improved professional diagnostic app. Specially developed for a personalized approach, this luxurious hair color delivers unsurpassed results thanks to the power of oil.

The Power of the Oil Delivery System (ODS)

The secret of INOA lies in the patented Oil Delivery System (ODS). This unique system uses a highly concentrated blend of 60% oils. These oils deeply integrate the pigments into the hair, resulting in rich, intense color with stunning shine—up to 48% more shine than previous instrument-tested formulas. The improved formula guarantees complete gray coverage, up to 100%, for a perfect result. The vibrant and radiant colors make your hair look healthier and more beautiful than ever before. The color intensity remains beautiful for a long time.

Care and improved hair quality

INOA is more than just a beautiful hair color; it also provides true care for your hair. The refined formula ensures a noticeable improvement in hair quality. Your hair feels silky soft and is easier to manage after the treatment. Important to know: the formula is vegan, free from animal ingredients or derivatives. So you can enjoy beautiful color without compromising your ethical values. The new, improved formula ensures an even easier application process during coloring.

Sustainability and ease of use

In addition to the beautiful results and the care that INOA offers, sustainability has also been taken into account. The packaging is made of 95% recycled aluminum, which makes a significant contribution to environmental friendliness. Each package includes a handy QR code that provides access to educational materials and clear instructions for optimal results. Mixing INOA has been simplified thanks to the improved formula. This improvement has been proven through instrumental testing compared to previous versions.

Personalization with INOA [iD] and the Style My Hair Pro app

For a perfect hair color match, use the INOA [iD] diagnosis feature via the Style My Hair Pro app. This smart digital tool analyzes your skin tone and hair type and recommends the color that suits you best. This makes choosing a hair color a personalized and professional experience. This contributes to obtaining the desired, optimal result.

Summary of the main benefits:

Complete coverage of gray hair (100%), vibrant and intense colors, 48% more shine (instrumental tests compared to previous formulas), a noticeable improvement in hair quality, a vegan formula (free from ingredients or derivatives of animal origin), easy application, sustainable packaging and the possibility of digital diagnosis with the INOA [iD] app via the Style My Hair Pro app.

With INOA 7.3, you choose a hair color that is radiantly beautiful, intense and long-lasting, all without compromising on quality, care, or sustainability.