INOA no ammonia permanent color #7.23 60 gr

INOA Ammonia-Free Permanent Hair Color #723

Discover the INOA Revolution

Experience the luxury of INOA, the ammonia-free permanent hair color from L’ORÉAL PROFESSIONNEL PARIS. Re-perfected twelve years after its launch, this breakthrough formula combines the power of oil with innovative technology for an unparalleled color experience. The updated formula, fresh design, and enhanced professional approach ensure optimal results.

The Power of Oil: The ODS System

The secret behind INOA’s exceptional performance lies in the patented Oil Delivery System (ODS). This unique system uses a concentrated blend of 60% oils to effectively lock pigments into the hair. This results in a deep, rich color that lasts longer and significantly improves hair quality.

Exceptional Results, Guaranteed

With INOA, you’ll achieve stunning results: complete gray coverage of up to 100%, vibrant, striking colors, and a significant improvement in hair quality. Expect an increase in shine of up to 48%*, easier-to-style hair, and a simplified mixing process***. The formula is also vegan** and free of ingredients of animal origin.

Sustainable and Luxurious Design

In addition to the revolutionary formula, INOA presents itself in new, high-quality packaging with a focus on sustainability. The tubes are made from 95% recycled aluminum. Each package contains a QR code for access to helpful educational resources and professional tips.

INOA [iD]: The Future of Color Diagnosis

For personalized color advice, INOA uses the Style My Hair Pro app. The INOA [iD] feature in this app provides an accurate diagnosis and personalized advice, so you get the perfect hair color tailored to your personal wishes and natural hair color.

Hair Color #723: A Rich, Warm Brown

The INOA hair color #723 is a warm, intense brown. This shade offers a perfect balance between depth and brilliance. Perfect for creating rich, multi-dimensional highlights or for completely covering gray hair with a radiant finish. The exact shade will of course vary depending on your current hair color, use the INOA [iD] app to ensure the most beautiful result.

Order Your INOA Hair Color Now!

Give your hair the luxurious and intense color it deserves with INOA. Order your 60 gram pack of INOA #723 today and experience the transformation for yourself. *Instrumental testing compared to previous formulations **Vegan formula: free of animal ingredients or derivatives ***Instrumental testing compared to previous versions of INOA.