INOA no ammonia permanent color #5.18 60 gr

INOA Ammonia-Free Permanent Hair Color #518 60g

Revolutionary hair color from L’Oréal Professionnel Paris

The future of hair color for twelve years

Discover the luxury and innovation of INOA, the ammonia-free permanent hair color from L’Oréal Professionnel Paris. A trendsetter in the professional hair world for years, INOA offers superior coloration thanks to its patented ODS technology. With its updated formula and fresh look, supported by the Style My Hair Pro app with the INOA [iD] feature, the professional approach has been improved and made even easier. This groundbreaking oil-based technology guarantees a personalized treatment for optimal results.

The power of oil: Oil Delivery System (ODS)

Superior results thanks to unique technology

The exclusive and patented Oil Delivery System (ODS) is at the heart of INOA’s success. With a high concentration of oils (60%), the color penetrates deep into the hair structure, resulting in intense, long-lasting color that is highly wash-resistant. The rich oil blend significantly improves the condition of your hair, leaving it feeling healthier and shinier. Experience a 48% improvement in shine (according to instrumental tests compared to previous INOA formulas), vibrant color, and 100% gray coverage. INOA is also vegan and cruelty-free, a plus for the environmentally conscious consumer.

Improved mixing process and sustainable packaging

Not only has the formula been improved, but the mixing process has also been simplified (according to instrumental tests compared to previous INOA versions), making application easier. The luxurious and sustainable packaging matches the premium quality. The tubes are made from 95% recycled aluminum. The QR code on each tube provides access to additional information and educational materials. L’Oréal Professionnel thus demonstrates its commitment to a sustainable approach without compromising the top quality of INOA.

Color #518: Deep, seductive chestnut brown shade

INOA #518 is a deep, rich chestnut brown with subtle copper reflections, a shade that can neutralize both warm and cool undertones. This multi-dimensional color adds depth and shine to your hair, making it a real eye-catcher. For a result perfectly matched to your hair color, professional application and consultation are essential. The INOA [iD] diagnostic tool in the Style My Hair Pro app helps both the hairdresser and you determine the right shade. A thorough consultation with an experienced hairstylist is highly recommended.

60 grams: A fuller and more beautiful result

At 60 grams, this INOA package is suitable for a full color treatment of medium to long hair. The exact amount needed depends on the length, thickness, and desired coverage of your hair. The number of tubes is always determined by a qualified hairdresser assessing the hair. For optimal results, this product should be used in conjunction with the appropriate INOA developer. Please contact your hairdresser or L’Oréal Professionnel stockist.

Sustainable Responsibility and More

L’Oréal Professional Paris remains committed to its mission of innovation and sustainability. By recycling aluminum, minimizing chemicals, and improving its formulas annually, INOA is the perfect combination of effective hair color and ethical practices. These conscious choices make it ideal for consumers who care about their hair and the environment.