HUGO REVERSED eau de toilette spray 125 ml

Hugo Boss Hugo Reversed Eau de Toilette Spray 125 ml

A fresh and unexpected fragrance for the modern man

Discover Hugo Reversed, a masculine Eau de Toilette from the Woody Aromatic fragrance family by Hugo Boss. Launched in 2019, this fragrance is inspired by the HUGO REVERSED fashion collection and offers a surprising freshness, similar to a zesty citrus drink. The fragrance surprisingly combines fresh citrus notes with refined woody elements, resulting in a unique and unexpected blend that invites you to see the scent from a different perspective. Specially developed for the younger generation, but certainly not limited to it, Hugo Reversed is a fragrance that challenges you to rethink your own perception.

Vibrant top notes, aromatic heart and woody base

The fragrance opens with vibrant citrus top notes of Calabrian bergamot and grapefruit. This fresh opening gives way to an aromatic heart of invigorating rosemary, creating a spicy and energetic note. The base of the fragrance is formed by Haitian vetiver, a woody scent that provides a warm and lingering finish. This combination of freshness and warmth creates a unique and intriguing fragrance experience that is both energetic and sophisticated.

Minimalist design, maximum impact

The Hugo Reversed bottle exudes a youthful and minimalist charm. The design is also straightforward, impactful, and unpretentious – just like the man who wears this fragrance. The white, opaque bottle with a signature water bottle-shaped cap protects the precious contents. The logo is stylishly applied in black, as if mirrored, adding an extra modern element. This simple, yet stylish presentation perfectly reflects the essence of the fragrance: pure and powerful.

An evolution of HUGO, a fragrance for now and the future

With the launch of Hugo Reversed, Hugo Boss celebrates its evolutionary journey since the debut of the first HUGO fragrance in 1995. The fragrance embodies a youthful, trendy, and relaxed character that perfectly resonates with modern youth, without compromising on elegance and refinement. The fragrance demonstrates that HUGO BOSS is constantly evolving while simultaneously maintaining its essence: a constant drive for innovation and premium quality. This product is more than just a fragrance, it is a statement. It is an expression of self-confidence, individuality, and the courage to forge your own path.

Experience the world of Hugo Boss

Hugo Reversed is more than a fragrance; it is an invitation to introspect and reframe your perception. The fragrance encourages you to see the world from a different perspective, just as HUGO BOSS inspires us to push the boundaries of fashion and fragrance. It’s time to reinvent yourself and experience the world in a new way. This 125ml bottle offers everything you need to do just that.