HUGO NOW eau de toilette spray 125 ml

Hugo Boss Hugo Now Eau de Toilette Spray 125 ml

A fresh and masculine fragrance for the modern man

Immerse yourself in the vibrant scent of Hugo Boss Hugo Now, an Eau de Toilette that invites you to seize the moment. Created by renowned perfumer Frank Voelkl in 2020, this fragrance is a true ode to fresh, aquatic aromas. This 125 ml spray belongs to the Aquatic Aromatic fragrance family and is inspired by the idea of spontaneity and seizing opportunities. Hugo Now builds on the rich legacy of the HUGO collection, which began in 1995 with its flagship fragrance. This fragrance offers a fresh, invigorating fragrance experience.

Top Notes: An Explosion of Freshness

The fragrance opens with a striking combination of cardamom, which adds a soft spice, and sparkling lemon peel. These top notes create a delightfully refreshing start, instantly waking you up. The vibrant, spicy aromas of cardamom provide an invigorating effect. The intense lemon peel accentuates the whole by adding freshness, perfect for the early days of the year.

Middle Notes: An Aromatic Harmony

The heart of the fragrance reveals a refined harmony of aromatic lavender and refreshing mint. This blend is further accentuated by the unique, icy freshness of the Aquozone molecule. This innovative molecule gives the fragrance an exceptionally aquatic, icy note. The soft, aromatic lavender softens the whole with softness and tranquility, ideal for starting any day.

Base Notes: A Warm and Earthy Finish

The base notes provide a warm and earthy finish thanks to Haitian vetiver. This ingredient adds a refined, woody warmth, a subtle touch of elegance. The fragrance balances harmoniously from beginning to end, perfectly suited for everyday moments of clarity and relaxation.

The Design: A Symbol of Freedom

The Hugo Now packaging retains the signature HUGO decanter design but takes on a soft blue hue with a frosty finish. This elegant design symbolizes the limitless expanse of the sky. The tagline “#MYTIMEISNOW” emphasizes the importance of the present. Liam Payne, the fragrance ambassador, embodies the energy of the modern generation. As a singer, producer, and visionary, he is the perfect example of someone who seizes opportunities and lives life to the fullest.

A Fragrance for the Adventurous Man

Hugo Boss Hugo Now is more than just a fragrance; it’s a statement. It encourages you to explore the unknown, seize opportunities, and find your own path. This versatile and sparkling fragrance is suitable for any occasion, from a casual day out to a night out.