DIA COLOR demi-permanent coloration without ammonia #9.13 60 ml

DIA COLOR Demi-Permanent Hair Color No Ammonia #913

Intense Color and Stunning Shine

Discover L’OREAL PROFESSIONNEL PARIS DIA COLOR demi-permanent hair color without ammonia in the beautiful shade #913. This color is specially designed to refresh your hair and give it unparalleled shine. Its innovative formula, enriched with up to 92% naturally derived ingredients*, restores lost melanin and fights fading for radiant, vibrant color that lasts up to six weeks*. This ammonia-free formula is gentler on your hair than traditional dyes yet delivers intense, deep color. Instrumental tests show a stunning three times higher shine** compared to undyed hair, resulting in silky, lustrous hair. It provides up to 70% gray coverage, ideal for natural regrowth without harsh contrasts. The 60ml container is perfect for one full treatment, depending on hair density and length. It is important to follow the instructions on the container carefully for best results. The Perfect Colour Shade #913 #913 is a subtle and elegant light golden blonde with warm, subtle highlights. This shade flatters a variety of skin tones and is easy to combine with other shades to create your own personal hair colour. The warm undertone creates a natural look, avoiding an ashy or cool appearance. It is a versatile colour suitable for a variety of haircuts and styles, from long and loose to short and tight. Easy to Use, Professional Results The DIA COLOR formula is gentle and damage-free, leaving your hair feeling silky soft, even after multiple treatments. The easy application makes it suitable for home use, while the result provides a professional look. The 60ml container is compact and easy to use and is sufficient for most hair lengths, provided the correct amount is applied. The simple application instructions ensure that anyone can apply the color at home. For an extra guaranteed and professional result, you can also ask for assistance with application.

Natural Ingredients & Long-Lasting Effect

With a high percentage of naturally derived ingredients (up to 92%*), you enjoy a product that respects both your hair and the environment. These ingredients ensure optimal hydration and conditioning, making your hair stronger, healthier, and shinier. The remaining percentage of essential ingredients contributes to color stability, the sensory experience, and long-lasting hold. The carefully selected ingredients not only ensure intense color but also nourish the hair. You get a beautiful and healthy look. The color maintains its intensity for up to six weeks, ensuring ideal maintenance without the need for constant touch-ups. * The percentage of natural ingredients may vary per color shade. More details can be found on the product packaging.

More than Just Color

DIA COLOR is a caring treatment that repairs your hair from within, not just colors it. The rich, hydrating formula nourishes and strengthens your hair, resulting in a healthier appearance and enhanced shine. Combine DIA COLOR with other products from the L’OREAL PROFESSIONNEL PARIS line for optimal results and a complete hair care routine. The intense and long-lasting color of DiaColor dye guarantees beautiful hair color for weeks. By using professional coloring with conditioning ingredients, it also ensures the preservation of your natural hair structure. A healthy approach results in beautiful, shiny hair, without chemical treatments. L’OREAL Professionals products are readily available online and in specialty hair care stores. *Based on consumer and instrumental tests. **Results from instrumental tests. ***The percentage indicates the maximum amount of natural ingredients across the entire range, with at least 84% in each shade. The remaining portion ensures color stability, sensory appeal, and preservation.