DIA COLOR demi-permanent coloration without ammonia #7.44 60 ml

DIA COLOR Demi-Permanent Hair Color Without Ammonia #744

Discover the Beauty of L’ORÉAL PROFESSIONNEL PARIS DIA COLOR

Experience the revolutionary DIA COLOR demi-permanent hair color from L’ORÉAL PROFESSIONNEL PARIS. This ammonia-free formula transforms your hair with brilliant, vibrant color and unparalleled shine. Its semi-permanent, alkaline formula is specially designed to enrich and refresh your natural hair color without damage. Its advanced technology restores lost melanin, resulting in color that lasts up to six weeks* and covers up to 70% of gray hair. Prepare for a stunning improvement in your hair color, three times more shine**, and a healthier appearance. The formula contains up to 92% naturally derived ingredients*** for unparalleled cosmetic quality. The #744 shade is a distinctive, elegant hue, perfect for depth and richness. The intense color and optimal coverage ensure a sparkling result.

Color and Shine for Beautiful Hair

A Wide Color Palette

Choose from a wide range of colors; from the lightest blondes to the deepest browns, in cool, neutral, and warm tones. Find the perfect shade that enhances your personal style and gives your hair a beautiful, natural look. The #744 shade adds depth and richness, guarantees optimal coverage, and delivers an intense color result with incredible shine.

The Benefits of DIA COLOR

This innovative formula combines the best of hair color and hair care. It enhances, repairs, and revitalizes your hair, while significantly improving shine. The optimized composition is gentle on the hair, minimizing damage while delivering long-lasting, brilliant results. This gentle formula is suitable for all seasons and climates. The soft effect is characterized by a pleasant fragrance.

Long-Lasting Color Intensity

Enjoy your new hair color for longer thanks to the superior quality of DIA COLOR. Enhanced pigments and hair repair properties guarantee intense and evenly distributed color that lasts.

Healthy Hair with Natural Ingredients

Natural Formulation

The formula contains up to 92% naturally derived ingredients***, which contributes to the health and beauty of your hair. The caring effect of the natural ingredients delivers rich and radiant color without compromising the quality or well-being of your hair. This more environmentally friendly aspect distinguishes this formula from many other hair colors.

Safe Application

Always follow the instructions on the packaging carefully. Wear gloves to protect your hands and consider using a hair color developer such as L’Oréal developing creams. Avoid contact with eyes and rinse immediately with plenty of water in case of contact. Keep out of reach of children.

Contents and Availability

DIA COLOR #744 comes in a convenient 60 ml bottle, ideal for a single treatment or multiple treatments depending on the length and thickness of your hair. The packaging provides everything you need for easy and safe application.

*Based on consumer and instrumental research. **Results from instrumental assessments. ***The percentage indicates the maximum amount of natural ingredients in the entire range; each shade contains a minimum of 84%, with the remainder ensuring color stability, sensory appeal, and durability.