DIA COLOR demi-permanent coloration without ammonia #6.60 60 ml

DIA COLOR Demi-Permanent Hair Color Ammonia-Free #660

Enrich your hair color with DIA COLOR

L’ORÉAL PROFESSIONNEL PARIS DIA COLOR #660 is an ammonia-free demi-permanent hair color, specially formulated to revitalize your hair color and deliver unparalleled shine. This rich, warm shade of #660 enhances your hair’s natural beauty. Its alkaline formula is gentle on hair, unlike traditional permanent colors, and delivers up to three times more intense shine than before. Scientifically tested with instruments to prove the enhanced shine. Perfect for home use, the 60 ml bottle is easy to apply and provides even coverage. The formula is designed for smooth, quick application that delivers consistently beautiful results.

Rejuvenating effect for radiant hair

DIA COLOR works by replenishing lost melanin in the hair, preventing fading and keeping your hair color vibrant and radiant for up to six weeks. This longevity is based on both consumer and instrumental tests. The color covers up to 70% of gray hair without the harsh effect often found with permanent color. You get a soft, natural color transition that revitalizes your hair from within. The formula leaves hair feeling soft and healthy, with a natural look. It’s an ideal choice for those looking for a gentle yet intensive color treatment.

Natural ingredients for healthy hair

L’ORÉAL PROFESSIONNEL PARIS uses mainly natural ingredients in DIA COLOR. A minimum of 84% (and up to a maximum of 92% across the entire range) consists of natural ingredients. The remaining 8% are ingredients that ensure color stability, a pleasant feel, and long-lasting hold. This formula demonstrates L’ORÉAL PROFESSIONNEL PARIS’s commitment to sustainability and eco-friendly practices. The combination of natural ingredients and smart technology guarantees hair color that’s good for your hair and the environment. Find your perfect shade The DIA COLOR collection offers a wide range of colors, from light blondes to deep browns. Whether you’re looking for a cool, neutral, or warm tone, DIA COLOR has the perfect color for you. Perfectly match your hair color to your personal style and create a look that suits you. The wide range of available shades makes it easy to create a natural and flattering look that perfectly complements your individual preferences and skin tone. Easy to apply and long-lasting results The 60ml bottle is perfect for home use. The formula is designed for easy and even application. DIA COLOR delivers reliable results, allowing you to easily achieve professional-looking hair color in the comfort of your own home. The packaging is compact and easy to use. The results are consistent and give your hair a beautiful and natural look for a long time.