DIA COLOR demi-permanent ammonia-free color #7.32 60 ml

DIA COLOR Demi-Permanent Color 732 – 60ml

Refine your hair color with L’ORÉAL PROFESSIONNEL PARIS

Give your hair a beautiful new look with DIA COLOR demi-permanent hair color 732. This 60ml ammonia-free color, from the renowned brand L’ORÉAL PROFESSIONNEL PARIS, is specially designed to deliver professional-quality results in the comfort of your own home. Its advanced formula is not only gentle on your hair but also delivers vibrant, brilliant color that lasts up to six weeks*. The 7.32 shade, a warm, golden blonde with subtle red highlights, creates a natural and stylish look, perfect for refreshing your current hair color or adding a subtle, shiny touch. This demi-permanent color is designed to amplify hair color, enriching it with deep shine, while promoting a healthy, silky-smooth hair texture.

Exceptional Shine and Melanin Replenishment

Triple the Shine**

Get ready for unparalleled shine with DIA COLOR! Instrumental tests have shown that DIA COLOR delivers three times more shine** than comparable products. The formula penetrates deep into the hair shaft, restoring natural melanin, and giving your hair intense, vibrant color. The result is not only beautiful color, but also healthy, silky-smooth hair quality.

Up to 70% Gray Coverage

DIA COLOR’s innovative formula covers up to 70% of gray hair, resulting in a natural, youthful appearance. The subtle nuances ensure that the colour perfectly matches your natural hair colour, for a flattering and harmonious result. Whether you want to completely conceal grey hair or simply create a soft camouflage, DIA COLOR offers a tailor-made solution.

High Quality Natural Formula

Up to 92% Naturally Derived Ingredients***

Pamper your hair with the natural and caring formula of DIA COLOR. The colour contains up to 92% naturally derived ingredients***. This combination of natural extracts and high-quality pigments ensures vibrant, long-lasting colour without damaging your hair. The formula hydrates and deeply conditions the hair shaft, resulting in soft, silky and shiny hair. Each shade is carefully formulated to achieve optimal results, with at least 84% natural ingredients per shade.

Easy-to-Use Approach & Personalized Results

With DIA COLOR, you can easily and quickly transform your hair color. The extensive collection of shades, ranging from light blondes to deep browns in cool, neutral, and warm tones, makes it easy to choose the perfect shade that suits you perfectly. The simple application method makes DIA COLOR perfect for home use; no complicated techniques or special skills are required. Whether you want a subtle change or a dramatic transformation, DIA COLOR by L’Oréal Professionnel gives you the control to create your personal style.

*Based on consumer and instrumental tests. **Results from instrumental assessments. ***The percentage indicates the maximum share of natural ingredients across the entire range; a minimum of 84% per shade; the remaining ingredients ensure color stability, sensory appeal, and preservation.