DIA COLOR demi-permanent ammonia-free color #7.1 60 ml

DIA COLOR Demi-Permanent Hair Dye 71

Ammonia-free, shiny color for long-lasting results

Refine your hair color with DIA COLOR from L’Oréal Professionnel Paris

Discover DIA COLOR demi-permanent ammonia-free hair dye number 71, a 60 ml bottle packed with innovative technology for radiant and renewed hair color. This semi-permanent color from L’Oréal Professionnel Paris is specially designed to enhance your hair’s natural shine and subtly refresh your hair color. Experience the luxury of rich, vibrant color that lasts up to six weeks*. The advanced formula works by replenishing lost melanin, extending color life and combating fading for an intense and long-lasting color experience. The coverage is impressive, with up to 70% gray hair coverage. This specific shade, 7.1, offers an elegant and natural look. Ideal for those looking for a subtle enhancement to their natural hair color, without a drastic change.

Three times more shine** and up to 92% naturally derived ingredients***

Prepare for stunning shine. DIA COLOR offers three times more shine** than comparable products, as proven by independent instrumental tests. This unprecedented shine is due to its unique formula. The composition consists of up to 92% naturally derived ingredients***, so your hair is not only beautifully colored but also feels healthy and silky soft. This high concentration of natural ingredients contributes to the exceptional cosmetic quality and texture. Each shade, including the refined 7.1, delivers deep, intense color results that beautifully accentuate your natural hair color. The color 7.1 is perfect for adding depth and nuance to your hair for a natural look, and not just for full coverage like many other hair colors. The color continues to fade softly and naturally for a smooth transition through the roots without harsh lines.

Choose your ideal color from our extensive range of shades

With DIA COLOR, you can find the perfect color to complement your personal style. Our extensive range of shades, ranging from the lightest blondes to the deepest browns, offers a wide spectrum of cool, neutral, and warm tones to create any look, regardless of your base hair color or desired hair color shade. Whether you’re looking for a subtle adjustment to your current hair color or a complete transformation, there’s always a DIA COLOR shade to suit your needs. DIA COLOR’s shades offer a variety of possibilities. You can experiment and try out different looks without risky chemicals.

Color 7.1 An elegant and natural look

Color 7.1 is a subtle shade, designed to create an elegant and natural look. This color is particularly suitable for those seeking a refinement of their natural hair color without the extreme changes of a perm. The addition of 7.1 enhances hair color, creating a deeper and more intense shade than current dyes, leaving hair shiny, healthy, and radiant. The semi-permanent formula allows for gradual color fading. The result: a soft and natural transition through regrowth without the harsh lines typical of traditional hair dyes. Thanks to its ammonia-free formula, 7.1 provides an extra caring and hair-friendly alternative to regular permanent dyes, making it ideal for daily use. Why choose DIA COLOR? DIA COLOR combines rich, vibrant color with long-lasting results, unparalleled shine, up to 92% naturally derived ingredients, and a vast selection of shades. This makes DIA COLOR the leading choice for professionals and home users seeking the best hair color experience. The combination of quality, sustainability, and natural ingredients is what makes DIA COLOR unique compared to many other hair color products on the market, making it an excellent choice for a wide variety of hair color shades. The product does not contain any harmful chemicals such as ammonia, which are often found in conventional hair dyes, making it ideal for people with sensitive scalps.

*Based on consumer and instrumental testing.

**Results from instrumental assessments.

***The percentage represents the maximum amount of natural ingredients across the entire range, with at least 84% in each shade. The remaining portion is for color stability, sensory appeal, and preservation.