DIA COLOR demi-permanent ammonia-free color #6.12 60 ml

DIA Color Demi-Permanent Hair Dye 6.12

L’Oréal Professionnel DIA Color: radiant color without ammonia

This revolutionary demi-permanent hair dye from L’Oréal Professionnel Paris is specially formulated to give your hair vibrant and radiant color without the damaging effects of ammonia. The 60ml bottle of DIA Color 6.12, a rich and versatile shade, is perfect for a complete color wash on shorter hair or for refreshing already colored hair. The ammonia-free formula intensely conditions your hair and delivers a shiny result that lasts up to six weeks. This 6.12 shade is a perfect choice for a subtle change or a fresh touch-up to your existing hair color. The creamy texture allows for easy and even application, for professional results in the comfort of your own home.

Enhance your natural hair color

DIA Color works intelligently with your natural melanin; It replenishes the pigments instead of destroying them. This not only ensures intense color but also a healthy, silky shine. With DIA Color, you can cover up to 70% of your gray hair without creating a harsh or unnatural look. Instrumental and consumer tests show that the hair color displays three times more shine compared to untreated hair, tested for long-lasting, intense color and shine. Enjoy natural-looking, fresh hair color that lasts!

Natural ingredients for healthier hair

At L’Oréal Professionnel Paris, the health of your hair is our priority. That’s why DIA Color contains a minimum of 84% and up to 92% naturally derived ingredients. These nourish and hydrate your hair during the coloring process. The remaining percentage is essential for color stability, a pleasant fragrance, and the product’s durability, carefully selected for the perfect balance between intense color and gentle care. The high-quality formula respects your hair while delivering brilliant results. A wide range of possibilities for the perfect color. The DIA Color collection offers a wide range of beautiful shades, from the lightest blonde to the deepest brown. Whether you prefer cool, neutral, or warm tones, there’s always a shade that perfectly suits your personality and style. Experiment with the possibilities and discover the shade that flatters you best. With the DIA Color line, you can effortlessly create the hair look you’ve always wanted. The convenient 60 ml packaging is ideal for a complete treatment on shorter hair or for refreshing an already colored head. Easy to apply, long-lasting results. The easy-to-apply, creamy texture of DIA Color makes the coloring process a pleasure. The formula is designed for simple and smooth application, resulting in even, hassle-free coverage. You can enjoy six weeks of vibrant color and a radiant, healthy shine. Choose DIA Color 6.12 and give your hair the attention and shine it deserves.

Why choose DIA Color 612?

No ammonia for healthier hair

Up to 70% gray coverage for natural coverage

Up to 92% naturally derived ingredients for hydrated hair

Three times more shine than untreated hair for a superior result

Long-lasting color results up to six weeks

Wide range of shades available, for optimal freedom of choice